I had a chip out of the red paint on my calipers when I picked the brand new car up. (And fine scratching in the cockpit/steering wheel/dash plastic, and some evident distress to the rear of the boot floor... and a few other niggles). This was all photgraphed and "sent to Abarth" in what I well recognise as a how-can-we-show-we-take-this-seriously-without-actually-doing-anything-about-it exercise.
I blame everything on the dealer. The dealer blamed everything on the factory. It's the way of the world, John.