I FIXED IT 
ok, here is what you need to do, this really applies to iphone users as I believe which each update on the iphone it resets the parameters of the bluetooth and causes interference, since I have already had a new blue&me unit and the same thing has happened again, I don't believe it is a fault with the blue&me and since it is only iPhone users that are reporting the problem it kinda makes me wonder if its the problem of the phone.
so
1) delete user date on car, under settings menu
2) turn off the bluetooth on iphone
3) disconnect battery on car, the black wires have a lever which you just push and it will pull off, the red stays on, leave disconnected for 30 mins. It doesn't affect anything on the car apart from you have to re do the time and date.
4) after 30 mins reconnect battery
5) switch on bluetooth on iphone
6) pair phone from the car menu
7) done, test by phoning a friend.
mine worked perfectly, I had to make 3 calls to be sure
