i suppose i do need two puntos

You do, just like I do 

If it was described to me I would of said it's going to look crap but that image is great, not really bringing anything new to the table though, its just an APE with an esseesse kit and paintjob, no extra power or anything to help handling like LSD etc.

This will of course cost way too much and if it is around £22,000 then is pointless as the Megane 250cup is the obvious chouce at that price point. Considering Evo's don't sell well anyway why on earth are they making even more expensive models with no more power than an esseesse?

If they want to bump up sales they need to produce a 'Light' version of the car for less money than the standard APE and give it 180bhp. Get rid of all the gadgets like B&M system, cheaper speakers with no sub, rubish seats with a single bucket, hard plastic dash, basic steering wheel, no AC or cruise control, only sport mode and any other corner they can cut cost on. Then just have the Koni's as an optional upgrade.

Could see that considerably upping sales. People just don't want an expensive/ slow for the price hot hatch.

If you go on Abarth's "configurator" an "equivalently equipped" car comes to over £22k. And unlike the Esssssseeeeesssee you don't have parts to sell on Ebay as it's all done in the factory 

As far as I can see it's basically an Esseesse with black wheels and different stickers. 

All the other parts can be ordered for a std APE - assuming the telemetry kit is on its way, anyway.

The car industry is notorious for making "limited editions/specials/badge engineered models".

A better option in these lean times would have been a £15.5k stripped out "Cup" version with Esseesse power/torque, wheels and suspension. 

"Cup" version??? Abarth aren't Renault - thank god!

Silly me. I meant Tazza. 

Still if you can sell a DS3 for £23k Abarth will no doubt try their luck. 

A very good point, I really hope that wasn't their inspiration!

So they told you nothing more than a few vague guesses then?  Somebody's phoned about a press release quick make something up 

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