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Author Topic: Abarth Powerplay Extreme desktop PC  (Read 3516 times)

AlexK

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Abarth Powerplay Extreme desktop PC
« on: November 13, 2008, 11:39:15 pm »
Rather unusual case of diversification by Abarth today, with this press release about an Abarth PC (looks ugly as hell to me):-

Abarth Powerplay Extreme desktop PC

"The collaboration between Abarth and Intel was begun with the aim of developing innovative products and devices, based on original concepts and state-of-the-art technology.
The first result of the partnership, which was made possible by the support of RTR Sports Marketing, a consultancy agency that specialises in sports marketing, is the Abarth Powerplay Extreme personal computer, a high performance desktop powered by the new Intel® Core™ i7 Extreme processor, the most powerful microchip ever produced by Intel.

It is an “extreme” product, destined to a very demanding public, which Intel has decided to launch in Europe, co-branded with Abarth, and the “from 0 to 100” exhibition was chosen as the setting for its world preview.

The Abarth Powerplay Extreme PC, produced by Brain Technology Spa, a leading Italian company in the design, manufacture and distribution of advanced tailor-made IT solutions, has features that reflect the values of the Abarth brand: it is compact and fast with an innovative design and, thanks to the latest generation Intel® Core™ i7 Extreme processor, it slots in at the top of the market in terms of performance.

The decision to celebrate the collaboration between the two brands with the launch of a product designed for videogamers emerged from the realisation that this market segment is a rigorous test bench for personal computers. Videogamers are some of the most demanding users, able to assess a computer’s real performance and to push it to its highest limits.

Abarth and Intel intend to present the first fruit of their partnership all over Europe. The Abarth Powerplay Extreme will be the protagonist of the Intel Friday Night Game, the videogame championship recognised by the Electronic Sports League, in which the best videogamers and teams from over 30 countries compete. All through November the new desktop will be at the centre of initiatives and activities linked to the videogame world."

AbarthForum.co.uk

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    Offline JKDesign80

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    Re: Abarth Powerplay Extreme desktop PC
    « Reply #1 on: November 13, 2008, 11:49:27 pm »

    Oh dear that is terrible!

    Read an article the other day on Ferraris merchandise store in Maranello and how they do the brand no favours at all by filling it with utter tack!


    Offline Reteb

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    Re: Abarth Powerplay Extreme desktop PC
    « Reply #2 on: November 13, 2008, 11:57:22 pm »
    Oh dear, oh dear!

    I am surprised, especially considering the Italian love of Mac's and their natural flair for design.
    For sure, I'm not going to be having that ugly thing sat on my desk!

    Offline John501

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    Re: Abarth Powerplay Extreme desktop PC
    « Reply #3 on: November 14, 2008, 09:33:56 am »
    I WANT ONE!!!!! Must ring my I.T. department now.
    Visit Vospers Abarth, Plymouth

    Offline bartley08

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    Re: Abarth Powerplay Extreme desktop PC
    « Reply #4 on: November 14, 2008, 09:47:58 am »
    yeah we cant aford that john i dont think gordon will go for it

    Old Boy

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    Re: Abarth Powerplay Extreme desktop PC
    « Reply #5 on: November 14, 2008, 02:46:26 pm »

    Oh dear that is terrible!

    Read an article the other day on Ferraris merchandise store in Maranello and how they do the brand no favours at all by filling it with utter tack!



    Agree, the museum shop is full of expensive Ferrari tat.  Mind you the Lambo one makes Ferrari look cheap.  :o

    Offline JKDesign80

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    Re: Abarth Powerplay Extreme desktop PC
    « Reply #6 on: December 06, 2008, 07:56:12 pm »

    The machine in action...

    http://uk.

    Ryan

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    Re: Abarth Powerplay Extreme desktop PC
    « Reply #7 on: December 06, 2008, 10:34:32 pm »
    Still looks like a piece of crap!

    Out of interest, what is that they are playing?

    Offline John501

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    Re: Abarth Powerplay Extreme desktop PC
    « Reply #8 on: December 07, 2008, 12:31:31 pm »
    I STILL WANT ONE!!!
    Visit Vospers Abarth, Plymouth

    Offline Reteb

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    Re: Abarth Powerplay Extreme desktop PC
    « Reply #9 on: December 07, 2008, 12:43:35 pm »
    Here's another video

    Ryan

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    Re: Abarth Powerplay Extreme desktop PC
    « Reply #10 on: December 07, 2008, 10:14:19 pm »
    John Just to complete your Abarth collection or because you actually think its a decent product. :P

    Offline John501

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    Re: Abarth Powerplay Extreme desktop PC
    « Reply #11 on: December 08, 2008, 12:17:56 pm »
    Bit of both
    Visit Vospers Abarth, Plymouth

    Offline tweetysv650s

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    Re: Abarth Powerplay Extreme desktop PC
    « Reply #12 on: February 20, 2009, 07:04:25 pm »
    Seen it, want it, need it, bought it....sorry dear syndrome....I love it :thumb:
    Lo scorpione lo ha incitato a farlo

    Offline richardmajor86

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    Re: Abarth Powerplay Extreme desktop PC
    « Reply #13 on: February 20, 2009, 08:19:19 pm »
    doens't seem possible to buy this anywhere

    ideas?
    Abarth Grande Punto, White, Stripes, Climate, Standard Wheels.

     

    hungry