A mid month statoholic fix
How is Abarth doing in other markets?
Well i can tell you very well. Italy is numero uno in terms of registrations which is to be expected as the passionate nation has (like in our market) a lot of 40 - 50 year olds who grew up with the 500 and the Abarth was unobtainable for them but it is available now. This has shown in the reduction of GPA registrations this year (although still a very high number the YTD to end Sept is over 1,000). Abarth provides the Italian market with an Italian company Q car alternative to the German company brands Q versions that are so strong.
Austria the home of Mr Abarth has with the A500 YTD end Sept matched the number of GPA's registered in the UK and Austria is not a big country (pop 8.3 M) so some passion showing there as well.
In fact lets stat it
Country Population 500 reg YTD Sep 09 Head pop per A500
Austria 8,300,000 193 (well 1 less than GPA UK) 43,005
UK 61,100,000 779 78,433
So if you used the A500 per head of Austria that would be 1,421 registered in UK!!!
Well statoholics if Italy is numero uno who do you think is #2??