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Author Topic: "Mese dello Scorpione" - The Month of Scorpio  (Read 3598 times)

AlexK

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"Mese dello Scorpione" - The Month of Scorpio
« on: October 26, 2008, 12:39:01 pm »
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Abarth Italy is celebrating the “Month of Scorpio” during which the company will offer a calendar of events dedicated to Carlo Abarth, the legendary founder born a century ago under this astrological sign (15 November 1908).

The first event takes place on 25th and 26th October, and will involve the Italian Abarth dealer network of 49 outlets.  The event will allow the public to test-drive the Abarth range, discover the history behind the brand, and admire the collection of clothing and accessories.

There’ll be a chance to drive the Grande Punto Abarth with both the popular “Assetto” and “esseesse” kits fitted - to date, more than 600 kits have been sold already.

Other events will follow in the next few weeks. For example, an exhibition will be held in Turin titled “from 0 to 100″ that illustrates the life of Carlo Abarth and his legendary adventures through cars, objects and photographs.

There will also be a special event in November devoted to the brand new “esseesse” kit for the Abarth 500.

From my blog: http://www.myabarth.co.uk/2008/10/mese-dello-scorpione-the-month-of-scorpio-according-to-abarth/

So, Italy celebrates 100 years of Abarth but here in the UK.... nothing....
« Last Edit: October 26, 2008, 01:10:41 pm by AlexK »

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    Offline John501

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    Re: "Mese dello Scorpione" - The Month of Scorpio
    « Reply #1 on: October 26, 2008, 12:53:43 pm »
    Its down to the dealers to do events of this kind, and to be fair, if we tried to celebrate Carlos birthday, I'm not sure we would get too big a turnout.
    People in Italy hold Carlo Abarth in high esteem, but in England he is not a household name.
    Visit Vospers Abarth, Plymouth

    AlexK

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    Re: "Mese dello Scorpione" - The Month of Scorpio
    « Reply #2 on: October 26, 2008, 01:01:13 pm »
    I dunno... The GPA doesn't appear to have had much of a launch, the order books open for the 500 officially next week (right?) - just seems like a good opportunity to me.

    Offline John501

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    Re: "Mese dello Scorpione" - The Month of Scorpio
    « Reply #3 on: October 26, 2008, 01:10:57 pm »
    Putting the event on is not the problem, its getting the people to attend. There is nothing worse than organising an event, putting in all the effort and costs involved and then having a handful of people turn up.
    The main issue is that Abarth in the U.K. does not have a current customer base, so you have no direct mail opportunity to get people in. Just advertising an event in the local paper does not work, as people like to feel special by having an ivitation drop through the post.
    This is the perfect media to advertise an event, because only people who are interested in Abarth are reading this forum.
    We as a company, probably do 10 - 12 events a year, mainly Ford, and get very good turnout due to the huge Ford customer base we have. (60 years worth).
    I did an Italian evening in September, with Fiat, Abarth and Alfa all in same showroom and we had a turnout of about 120 people from a mail shot base of about 3500.
    Visit Vospers Abarth, Plymouth