I know you are a business man and of course its your living to talk up your product, but I have to say I agree.
There is much talk on certain forums on this subject, both on the 'base' cars themselves and of the kit, and at the end of the day people have to decide if the upgrades are worth the money to them. But a good proportion of posts I've seen on the subject have been totally dismissive, certainly revolving around the price. Sure, its a fair wad of cash, but BMW's Works and John Cooper Works kits for the MINI have been very popular, despite the costs. The non-BMW tuning industry for the MINI has been a big success along side this, and those kits can be cheaper but also much more expensive than the price Abarth are asking for the esseesse.
I suspect there will be a slight shift in opinion once the kits hit the dealer cars and word of mouth spread, but we'll see. 180bhp + all the other bits and bobs isn't bad for a £17k car, you'd need another 3 for a Civic Type R and another 5 or so something like a Golf GTI. The Clio 197 and its variants (Cup, et all) are closer in price and segment to the Punto, and thats up on power and is a great drive it has to be said, yet the Abarth Punto is an interesting alternative so I hope it does well.
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