Nailed it in one. Will W (is that his forum name too?) sent me some links over facebook of the car being used as a tabloid demo car. I'm sure its done the rounds on this forum too in its history, as Abarths can be few and far between (except the noisy 500 lot). I jest, i nearly had a 63 plate A500 few months ago. Glad i didn't though, as i'm a self-confessed Punt'aholic.
Are there previous owners of this car active on Abarthisti still?